Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]
View Post best practices, direct marketing, direct marketing best practices, Full Service Direct Marketing Agency, project planning; return on marketing investment; project management; marketing campaign planning, quality direct marketing, strategyGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
After two decades of working on business projects with technical components and over a decade of Internet-related project management experience, one of the best pieces of advice that I can share to increase your project’s Return On Marketing Investment (ROMI) is to focus on PLANNING. While taking my first project management course in 2005, I [...]
View Post best practices, prevent scope creep, project planning; return on marketing investment; project management; marketing campaign planning