SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile [...]
View Post emerging technology, interactive, marketing, marketing mix, SXSW, training
You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new [...]
View Post email, interactive, marketing, trends, web1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]
View Post direct marketing, interactive, web, webinar
On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees [...]
View Post 2012, ADM, dance, gangham style, holiday party, interactive, marketing, marketing professionals, sales, video
Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondm.com and we’ll add it! Analytics: Reviewing internet data and [...]
View Post analytics, definitions, interactive, scope, termsGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly? A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of [...]
View Post analytics, communications, creative, data, data analysis, Full service marketing agency, interactive, interactive marketing, online marketing, production, project management, ROI, social media marketing, strategy
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize resultsWhen you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be. Direct mail is in the middle of a renaissance. No longer is direct mail confined to using a business reply card or a telephone number in the call to action. Now, [...]
View Post call to action, data, direct mail, direct marketing, interactive, offer, personalization, personalized, QR codes, URL, webEvery Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics. It’s about sharing knowledge, experience and some tasty bagels! [...]
View Post best practices, direct marketing, Full Service Direct Marketing Agency, interactive, interactive services, • Interactive