Where does great creative begin? Not with the writer or the designer. Not with a brainstorm or a concept, an image or a message. When it comes to driving response, great creative starts with a good creative brief. And a good creative brief starts with the customer or prospect. Get inside their heads. Most every brief includes [...]
View Post creative, creative brief, customer, direct marketing, direct marketing creative, marketing, prospect, responseMarketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]
View Post best practices, direct marketing, direct marketing best practices, Full Service Direct Marketing Agency, project planning; return on marketing investment; project management; marketing campaign planning, quality direct marketing, strategy
1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]
View Post direct marketing, interactive, web, webinar
For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true. Crystal has [...]
View Post begin a new story, branding, direct marketing, execution, planningGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategyI wanted to continue the conversation of my previous blog because it is such an important subject for us Direct Marketers, whether you are a Full Service Direct Marketing Agency like Anderson Direct Marketing or you offer specific products such as Digital Marketing Services or Direct Mail or [...]
View Post best practices, direct marketing, mission statement
Do you know how your customers use your digital products? In the music industry, if you were a record label and your audience wanted to listen to the song “Call Me Maybe” from Carly Rae Jepsen, their choices include listening to your song from a CD, MP3 download or online music video. In the email [...]
View Post best practices, direct marketing, email, email advertising, email design, email marketing, email marketing agency, email template, interactive services, mobile email, mobile friendly emailOnboarding a new client can sometimes be a grueling process—for everyone involved! Converting prospects to customers is hard enough, keeping them is the greatest challenge of all, but a great onboarding experience should be a key element in your overall Customer Experience strategy. As a full service marketing agency, we have a very focused [...]
View Post best practices, direct marketing, Full Service Direct Marketing Agency
Everyone loves a refresher course and besides, no one wants to get left out of the acronym fun. Let’s take a minute to explore the differences between SEO and SEM. Are they the same thing? In short, the answer is “no!” Think of SEM (Search Engine Marketing) as a broad, overarching term that includes [...]
View Post best practices, communications, creative, direct marketing, Google keywords, interactive marketing, online marketing, SEM, SEO, strategy
A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the [...]
View Post case study, direct mail, direct marketing, direct marketing testing, healthcare marketing