Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly? A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of [...]
View Post analytics, communications, creative, data, data analysis, Full service marketing agency, interactive, interactive marketing, online marketing, production, project management, ROI, social media marketing, strategy
Here’s what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference: As someone who has attended more than 25 DMA conferences and has worked as a client, supplier and now an educator, I am still as excited about direct and interactive marketing as I was 30 [...]
View Post data analysis, direct and interactive marketing, dma2012, GDP, marketing expenditures