Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]
View Post best practices, direct marketing, direct marketing best practices, Full Service Direct Marketing Agency, project planning; return on marketing investment; project management; marketing campaign planning, quality direct marketing, strategy
In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job [...]
View Post action items, best practices, goals, marketing, students, training, UCSDGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients. But don’t worry, Anderson Direct Marketing has a few tips that treat scope creep and help to ensure a project’s success. Document Have [...]
View Post best practices, project managementI wanted to continue the conversation of my previous blog because it is such an important subject for us Direct Marketers, whether you are a Full Service Direct Marketing Agency like Anderson Direct Marketing or you offer specific products such as Digital Marketing Services or Direct Mail or [...]
View Post best practices, direct marketing, mission statement
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize resultsDo you know how your customers use your digital products? In the music industry, if you were a record label and your audience wanted to listen to the song “Call Me Maybe” from Carly Rae Jepsen, their choices include listening to your song from a CD, MP3 download or online music video. In the email [...]
View Post best practices, direct marketing, email, email advertising, email design, email marketing, email marketing agency, email template, interactive services, mobile email, mobile friendly emailOnboarding a new client can sometimes be a grueling process—for everyone involved! Converting prospects to customers is hard enough, keeping them is the greatest challenge of all, but a great onboarding experience should be a key element in your overall Customer Experience strategy. As a full service marketing agency, we have a very focused [...]
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Everyone loves a refresher course and besides, no one wants to get left out of the acronym fun. Let’s take a minute to explore the differences between SEO and SEM. Are they the same thing? In short, the answer is “no!” Think of SEM (Search Engine Marketing) as a broad, overarching term that includes [...]
View Post best practices, communications, creative, direct marketing, Google keywords, interactive marketing, online marketing, SEM, SEO, strategyEvery Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics. It’s about sharing knowledge, experience and some tasty bagels! [...]
View Post best practices, direct marketing, Full Service Direct Marketing Agency, interactive, interactive services, • Interactive