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Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices. The Physical Characteristics are as follows: Maximum height is 6 inches Minimum height [...]
View Post Direct Mail Design, Direct Mail Marketing, New Postal Regulations, Self-MailerHow much do you know about the U.S. Postal Service? Check out these interesting facts from the post office. The USPS traces its roots to 1775 during the Second Continental Congress, where Benjamin Franklin was appointed the first postmaster general. The cabinet-level Post Office Department was created in 1792 from Franklin’s operation and transformed into [...]
View Post Direct Mail Marketing, Direct Mail Marketing Plan, Post Office, United States Postal Service Facts, USPS
A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the [...]
View Post case study, direct mail, direct marketing, direct marketing testing, healthcare marketing
One of our finest creative directors had this to share from #DMA2012: Approximately 8,500 direct marketers are registered for DMA2012, according to the DMA. Based on the standing-room-only crowds at the sessions I’ve attended, they’re eager for ideas and expertise. Not surprisingly, much has to do with social media. A few notes from sessions and [...]
View Post building relationships, channel attribution, client relationships, multichannel marketing, social media marketing
Here’s what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference: As someone who has attended more than 25 DMA conferences and has worked as a client, supplier and now an educator, I am still as excited about direct and interactive marketing as I was 30 [...]
View Post data analysis, direct and interactive marketing, dma2012, GDP, marketing expenditures
It’s finally here! How excited are you that it is National Boss Day? Lucky for me, I have a great boss (and yes, she may read this), but for those who may not be so lucky and have to sign the card going around the office with platitudes for someone that maybe isn’t as wonderful [...]
View Post Bosses's Day, National Boss Day
Matthew Downey checking in from #DMA2012: Walked the exhibit hall floor this afternoon to collect the usual trinkets & toys for my 7 year old son. Couldn’t help but notice that iPads are still the most popular item for chance-to-win prizes. Kindle probably distant second. But we are the only #DMA2012 exhibitor offering a chance [...]
View Post creative, DMA2012; cool giveawaysOne of our die hard Chargers fans misses his Chargers on Monday Night Football for it! Here’s what our own Matthew Downey had to say about the timing of the DMA and the Chargers on MNF: I’m at San Diego Airport waiting to catch flight to Vegas for the DMA2012 conference. Bumped into a couple local [...]
View Post dma2012
When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be. Direct mail is in the middle of a renaissance. No longer is direct mail confined to using a business reply card or a telephone number in the call to action. Now, [...]
View Post call to action, data, direct mail, direct marketing, interactive, offer, personalization, personalized, QR codes, URL, webAnderson Direct Marketing has seen a huge increase in mail volume over the past year, and to accommodate this increase we have made a few production floor upgrades by increasing our inkjet, folding and gluing capacity. We have also replaced our Xerox iGen3 digital printers with 5 brand new Xerox iGen4s. The new Xerox iGen4 has the [...]
View Post new equipment, production, Xerox igen4