Wishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!View Post
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I’ve always been a customer advocate and truly enjoyed the six years I spent managing our client services department, so when I was asked to move into a sales role at Anderson Direct Marketing I was honestly scared to death. I never imagined myself in a position that would require selling, much less one where I’d be blogging [...]View Post
The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt As the above quote suggests, sometimes the best leaders aren’t always at the forefront of every campaign or even in [...]View Post
On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees [...]View Post 2012, ADM, dance, gangham style, holiday party, interactive, marketing, marketing professionals, sales, video
‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips: 1) [...]View Post
For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true. Crystal has [...]View Post begin a new story, branding, direct marketing, execution, planning
It’s that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013. (1) [...]View Post 2013, healthcare marketing, infographic, marketing trends, social, social media marketing, social merchandising, trends
Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondm.com and we’ll add it! Analytics: Reviewing internet data and [...]View Post analytics, definitions, interactive, scope, terms
In a previous blog, I talked about the most important best practice for businesses in social media: the social media policy ( http://blog.andersondm.com/?p=783 ). And now I’d like to give you a few more general best practices that apply to any and all channels. Participate often. You can’t just open the dialogue and then leave the [...]View Post social media, social media best practices
Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy