1) You know the difference between a hyphen, an en dash, and an em dash, and how to use them. 2) You keep a list of interesting names and addresses you encounter in your data checks. (Who wouldn’t want to live on Real Princess Lane or Camino de Pizza? And we’re going to try to avoid moving [...]View Post
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I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration [...]View Post data, data analysis, data driven, decision making, gut instinct, testing
When it comes to marketing today’s complex products and services, less can be more. Thanks to innovation, competition, consumer demand and regulatory pressures, today’s products and services are becoming more complex in their quest to make life easier. That’s the good news. Now the bad news for marketers: people reach information overload quickly, have limited [...]View Post effective design, effective direct marketing copy, effective marketing copy, essential messaging, increase response rates, layout, messaging hierarchy, selling propositions, touch points
This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. [...]View Post augmented reality, Aurasma, digital, emerging technology, future, SXSW
Where does great creative begin? Not with the writer or the designer. Not with a brainstorm or a concept, an image or a message. When it comes to driving response, great creative starts with a good creative brief. And a good creative brief starts with the customer or prospect. Get inside their heads. Most every brief includes [...]View Post creative, creative brief, customer, direct marketing, direct marketing creative, marketing, prospect, response
Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]View Post best practices, direct marketing, direct marketing best practices, Full Service Direct Marketing Agency, project planning; return on marketing investment; project management; marketing campaign planning, quality direct marketing, strategy
SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile [...]View Post emerging technology, interactive, marketing, marketing mix, SXSW, training
You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new [...]View Post email, interactive, marketing, trends, web
Congratulations to the winners of Anderson Direct Marketing’s Presidents’ Day Blog Scavenger Hunt. The winners are: Sabrina Delgado Melissa Benner Veronica Gonzalez Margaret Gurgol Cathy Welmas Christine Rodriguez McKay Colovich Hillary Schuler-Jones We hope you enjoy your $20 Visa gift cards. You should expect to receive them in the mail in approximately 1-2 weeks. If [...]View Post blog, blog scavenger hunt, presidents day, presidents' day scavenger hunt
Admittedly, it’s not brain surgery. And it won’t solve world hunger. But the practice of transforming a corporate litany of product or service features into dynamic, can’t-live-without-‘em benefits can often mean the difference between generating a qualified lead…and suffering the deafening silence of non-response. So, how do you go about making this magical transformation? It’s [...]View Post