Super powers aren’t just possessed by comic book characters and actors in movies—you can discover and cultivate them in all of your employees if you give them the opportunity. At Anderson Direct Marketing, we take pride in our high-quality relationships, products, production processes and services, which can only be achieved by having superstars within our [...]View Post
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Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business? In 2001, Gartner defined Big Data as “high-volume, [...]View Post analyze, big data, business, consultant, data
Does brilliant design inspire exceptional copy…or the other way around? Or, are they inextricably intertwined? And what role does the medium play in what takes center stage? Cue the orchestra, the dance is about to begin. After weeks of proposals, market analyses, research, performance projections, budgeting, and a host of other pre-launch activities, the writer [...]View Post art, copy, creative, design, marketing, ROI
On April 24, 2013, Anderson Direct Marketing participated in its first Google+ Hangout. Creative director Carlos Perez represented ADM in the second episode of Xerox’s “Ask the Experts” series. Joining Perez were Gordon Kaye, editor and publisher, and Ilana Greenberg, creative director from the magazine Graphic Design USA. The question that brought these experts together was, [...]View Post design, expert, Google+, Hangout, print, Xerox
We’re all familiar with the formula—the success of a direct mail package is 40% list, 40% offer, and 20% creative. So why do we spend 90% of our time on creative—edits, revisions, etc? Oh wait, that’s another blog topic. Today, let’s talk about direct mail offers—when they work, and when they don’t. Delivering the right offer [...]View Post detective, direct mail, marketing, offer, research, results, testing
1) You know the difference between a hyphen, an en dash, and an em dash, and how to use them. 2) You keep a list of interesting names and addresses you encounter in your data checks. (Who wouldn’t want to live on Real Princess Lane or Camino de Pizza? And we’re going to try to avoid moving [...]View Post proofreaders, proofreading, quality assurance, total quality
I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration [...]View Post data, data analysis, data driven, decision making, gut instinct, testing
When it comes to marketing today’s complex products and services, less can be more. Thanks to innovation, competition, consumer demand and regulatory pressures, today’s products and services are becoming more complex in their quest to make life easier. That’s the good news. Now the bad news for marketers: people reach information overload quickly, have limited [...]View Post effective design, effective direct marketing copy, effective marketing copy, essential messaging, increase response rates, layout, messaging hierarchy, selling propositions, touch points
This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. [...]View Post augmented reality, Aurasma, digital, emerging technology, future, SXSW
Where does great creative begin? Not with the writer or the designer. Not with a brainstorm or a concept, an image or a message. When it comes to driving response, great creative starts with a good creative brief. And a good creative brief starts with the customer or prospect. Get inside their heads. Most every brief includes [...]View Post creative, creative brief, customer, direct marketing, direct marketing creative, marketing, prospect, response