Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]View Post
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SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile [...]View Post emerging technology, interactive, marketing, marketing mix, SXSW, training
You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new [...]View Post email, interactive, marketing, trends, web
Congratulations to the winners of Anderson Direct Marketing’s Presidents’ Day Blog Scavenger Hunt. The winners are: Sabrina Delgado Melissa Benner Veronica Gonzalez Margaret Gurgol Cathy Welmas Christine Rodriguez McKay Colovich Hillary Schuler-Jones We hope you enjoy your $20 Visa gift cards. You should expect to receive them in the mail in approximately 1-2 weeks. If [...]View Post blog, blog scavenger hunt, presidents day, presidents' day scavenger hunt
Admittedly, it’s not brain surgery. And it won’t solve world hunger. But the practice of transforming a corporate litany of product or service features into dynamic, can’t-live-without-‘em benefits can often mean the difference between generating a qualified lead…and suffering the deafening silence of non-response. So, how do you go about making this magical transformation? It’s [...]View Post
Reading blogs is like Christmas shopping… your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, [...]View Post Christmas, Feedly, Flipboard, Google Reader, Pulse, RSS, RSS reader, Zite
Why USPs are key to winning new customers, yet so rare. I was surfing company websites the other morning, when the following line made me drop my bran muffin: We’re the leading manufacturer of products specifically designed to meet your home electronics needs. The statement wasn’t offensive in what it said, but what it didn’t [...]View Post differentiate, direct marketing response rates, go-to-market strategy, new media, reason to buy, target audience, unique selling proposition, USP, winning new customers
As a trusted organization for promoting tourism in San Diego and California, the San Diego Tourism Authority (formally called San Diego Convention & Visitors Bureau or “ConVis”) recently announced details about their three-year strategic plan. At Anderson Direct Marketing, we support many local and national businesses with their hospitality-related marketing campaigns, so I was excited [...]View Post hospitality, hotels, HSMAI, San Diego, SDTA, strategy, tourism
In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job [...]View Post action items, best practices, goals, marketing, students, training, UCSD
1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]View Post direct marketing, interactive, web, webinar