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Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondm.com and we’ll add it! Analytics: Reviewing internet data and [...]
View Post analytics, definitions, interactive, scope, terms
In a previous blog, I talked about the most important best practice for businesses in social media: the social media policy ( http://blog.andersondm.com/?p=783 ). And now I’d like to give you a few more general best practices that apply to any and all channels. Participate often. You can’t just open the dialogue and then leave the [...]
View Post social media, social media best practicesGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategyWhen a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients. But don’t worry, Anderson Direct Marketing has a few tips that treat scope creep and help to ensure a project’s success. Document Have [...]
View Post best practices, project management
Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations [...]
View Post Direct Mail Marketing, mission statement, quality assuranceOffset Printing: One of the most common ways of producing printed material is Offset printing, which is ideal for printing large volumes of high quality prints. The method of the offset press was introduced in 1875 by Robert Barclay of England for printing on tin, and in 1903 by Ira Washington Rubel of the United States [...]
View Post Digital Printing, Direct Mail Marketing, Offset Printing
As Thanksgiving is upon us, I reflect upon how fortunate Anderson Direct Marketing is to be in the position it is in and through hard work, inspiring leadership and amazing people we are able to shine in an uncertain economy. In addition to all of the above, I believe Anderson is successful because as an [...]
View Post doing good, give thanks, thanksgiving
‘Tis the season for charitable giving. But why donate just during the holiday season? Over the past year, Anderson has participated with and donated to numerous organizations, both locally and nationally. During the month of September, which is Hunger Awareness month, ADM partook in the Feeding America San Diego’s Finest City Food Fight, a food [...]
View Post ADM News, Anderson Direct Marketing, Charity, Feeding America San Diego, Susan G. Komen Race for the Cure San Diego, Toys for Tots
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly? A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of [...]
View Post analytics, communications, creative, data, data analysis, Full service marketing agency, interactive, interactive marketing, online marketing, production, project management, ROI, social media marketing, strategyI wanted to continue the conversation of my previous blog because it is such an important subject for us Direct Marketers, whether you are a Full Service Direct Marketing Agency like Anderson Direct Marketing or you offer specific products such as Digital Marketing Services or Direct Mail or [...]
View Post best practices, direct marketing, mission statement