Are seniors using social media? Recent studies show that people over age 65 have tripled their presence on social media sites in the last four years—from 13 percent in 2009 to 43 percent now. Could this be because Baby Boomers are literally coming of age, or because social media has finally gained critical mass? [...]View Post
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Is Digital Part of Your B2B Marketing Mix? 9 out of 10 business buyers will find you when they’re ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix. This video provides insights into business buyers’ [...]View Post B2B Marketing, digital, Digital B2B marketing
Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it. LinkedIn endorsements [...]View Post best practices, interactive, LinkedIn Endorsements, social media marketing
Earlier this month, 8,000 people from around the world gathered in Chicago for DMA 2013, The Global Event for Data-Driven Marketers. The theme was Big Data. Bright Minds. Best Practice—and there were many great presentations about data, analytics, technologies and trends. But the part I liked best was learning about the behavior behind the data. [...]View Post best practices, big data, data driven, DMA2013
There is so much to learn. And if we’re listening and open-minded, we’ll learn something new every day. From new emerging technologies, to new media, to relationship-building skills, our teams are hungry to improve their skill sets. Quite frankly, that makes us very happy. But it also begs a question. “How does a business educate [...]View Post conference, student, teacher, training budget
Day 1 of the DMA2013 started with bustling energy both inside and out as the Chicago Marathon ran right past the McCormick Place Convention Center. Combined with perfect, crisp fall weather, day 1 was a definite success, and, day 2 promises to be even bigger. If you are at DMA2013 this year, be sure to [...]View Post
Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City. This year, the direct marketing industry’s biggest event is at McCormick Place in Chicago, which boasts the largest amount of exhibition space in [...]View Post Chicago, direct marketing, DMA, DMA13, DMA2013, Vespa
People don’t read. They have short attention spans. Copy needs to be short. Really short. So why did I just receive three envelopes in the mail, each with multi-page letters, multi-panel brochures and multiple inserts? And why did I just write a 4-page letter, oversized brochure and inserts for a client to test against their [...]View Post copy, copywriting, letters, long copy, marketing communication, short copy
Have you experienced the new Gmail inbox updates? Under the recent Gmail inbox updates, tabs emails are divided into three sections/tabs: Primary Social Promotions What has everyone talking is that Promotions is shoved over to the far right. So emails that were once front-row-center are now off on their own where, some say, they can be [...]View Post email marketing, Gmail inbox, Gmail updates, interactive, leah averre, Melissa Martinez
When Ted Tietge, Anderson’s CEO, bought Anderson Mailing Service in November of 1985, the company had just seven employees and the business had yet to establish a strong culture. “It was chaos,” remembered Ted. “When we started, the equipment was dirty, people were coming in late, and the pieces weren’t getting out on time. People [...]View Post Anderson, Dee, employees, family, Hayes, interview, Machus, pride, Swedarsky, tenure, Wilkerson