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Why USPs are key to winning new customers, yet so rare. I was surfing company websites the other morning, when the following line made me drop my bran muffin: We’re the leading manufacturer of products specifically designed to meet your home electronics needs. The statement wasn’t offensive in what it said, but what it didn’t [...]
View Post differentiate, direct marketing response rates, go-to-market strategy, new media, reason to buy, target audience, unique selling proposition, USP, winning new customers
As a trusted organization for promoting tourism in San Diego and California, the San Diego Tourism Authority (formally called San Diego Convention & Visitors Bureau or “ConVis”) recently announced details about their three-year strategic plan. At Anderson Direct Marketing, we support many local and national businesses with their hospitality-related marketing campaigns, so I was excited [...]
View Post hospitality, hotels, HSMAI, San Diego, SDTA, strategy, tourism
In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job [...]
View Post action items, best practices, goals, marketing, students, training, UCSD
1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]
View Post direct marketing, interactive, web, webinarWishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!
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I’ve always been a customer advocate and truly enjoyed the six years I spent managing our client services department, so when I was asked to move into a sales role at Anderson Direct Marketing I was honestly scared to death. I never imagined myself in a position that would require selling, much less one where I’d be blogging [...]
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The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt As the above quote suggests, sometimes the best leaders aren’t always at the forefront of every campaign or even in [...]
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On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees [...]
View Post 2012, ADM, dance, gangham style, holiday party, interactive, marketing, marketing professionals, sales, video
‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips: 1) [...]
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For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true. Crystal has [...]
View Post begin a new story, branding, direct marketing, execution, planning