You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new [...]
View Post email, interactive, marketing, trends, web
Reading blogs is like Christmas shopping… your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, [...]
View Post Christmas, Feedly, Flipboard, Google Reader, Pulse, RSS, RSS reader, Zite1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]
View Post direct marketing, interactive, web, webinar
Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondm.com and we’ll add it! Analytics: Reviewing internet data and [...]
View Post analytics, definitions, interactive, scope, terms
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize results
Everyone loves a refresher course and besides, no one wants to get left out of the acronym fun. Let’s take a minute to explore the differences between SEO and SEM. Are they the same thing? In short, the answer is “no!” Think of SEM (Search Engine Marketing) as a broad, overarching term that includes [...]
View Post best practices, communications, creative, direct marketing, Google keywords, interactive marketing, online marketing, SEM, SEO, strategyWhen you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be. Direct mail is in the middle of a renaissance. No longer is direct mail confined to using a business reply card or a telephone number in the call to action. Now, [...]
View Post call to action, data, direct mail, direct marketing, interactive, offer, personalization, personalized, QR codes, URL, web
Every superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my [...]
View Post free tools, online marketing, photo editor, project management, screen capture, web development tools, web speed, wireframes
When I first saw the letters UX, I had to ask, “What is that?” I learned that UX stands for User Experience (or User eXperience). And then I had to ask, “What is that?” I’ve found so many different definitions (check out the list of definitions on the All About UX website—http://www.allaboutux.org/ux-definitions). While these definitions [...]
View Post IX, User experience, UXHaving the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the [...]
View Post interactive, interactive team, using resources effectively