The ROI experts at Anderson Direct Marketing (ADM) have found three important marketing developments in the news recently that will affect our clients. APPLE PASSBOOK Story: Forget the E-Wallet — It’s Apple’s Passbook That Will Transform Retail Key Points: What is Passbook? Answer: An entirely new way to deliver coupons, loyalty points and other premiums right [...]
View Post apple passbook, B2B, content marketing, facebook, facebook promoted posts, social media marketing
There are so many different social media channels and while each one is different, there are best practices for businesses that apply to them all. And probably the most important best practice is having a social media policy. Have you ever received one of those tasteless forwarded emails from a coworker? You know the type [...]
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One of our finest creative directors had this to share from #DMA2012: Approximately 8,500 direct marketers are registered for DMA2012, according to the DMA. Based on the standing-room-only crowds at the sessions I’ve attended, they’re eager for ideas and expertise. Not surprisingly, much has to do with social media. A few notes from sessions and [...]
View Post building relationships, channel attribution, client relationships, multichannel marketing, social media marketing
As we continue to enhance and refine our digital marketing services, I love to see that social media continues to evolve for the business world. Did you see that Facebook has recently rolled out its “Offers” marketing platform to local businesses in the U.S.? It had been running recently in just a “test” phase but [...]
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