You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new [...]
View Post email, interactive, marketing, trends, web
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize results
Do you know how your customers use your digital products? In the music industry, if you were a record label and your audience wanted to listen to the song “Call Me Maybe” from Carly Rae Jepsen, their choices include listening to your song from a CD, MP3 download or online music video. In the email [...]
View Post best practices, direct marketing, email, email advertising, email design, email marketing, email marketing agency, email template, interactive services, mobile email, mobile friendly email