1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every [...]
View Post direct marketing, interactive, web, webinar
For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true. Crystal has [...]
View Post begin a new story, branding, direct marketing, execution, planningGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations [...]
View Post Direct Mail Marketing, mission statement, quality assuranceOffset Printing: One of the most common ways of producing printed material is Offset printing, which is ideal for printing large volumes of high quality prints. The method of the offset press was introduced in 1875 by Robert Barclay of England for printing on tin, and in 1903 by Ira Washington Rubel of the United States [...]
View Post Digital Printing, Direct Mail Marketing, Offset Printing
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly? A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of [...]
View Post analytics, communications, creative, data, data analysis, Full service marketing agency, interactive, interactive marketing, online marketing, production, project management, ROI, social media marketing, strategyI wanted to continue the conversation of my previous blog because it is such an important subject for us Direct Marketers, whether you are a Full Service Direct Marketing Agency like Anderson Direct Marketing or you offer specific products such as Digital Marketing Services or Direct Mail or [...]
View Post best practices, direct marketing, mission statement
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize results
The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). [...]
View Post direct marketing analysis, direct marketing analytics, direct marketing metrics, marketing analysis, marketing analytics, marketing metrics, return on investment, ROIOnboarding a new client can sometimes be a grueling process—for everyone involved! Converting prospects to customers is hard enough, keeping them is the greatest challenge of all, but a great onboarding experience should be a key element in your overall Customer Experience strategy. As a full service marketing agency, we have a very focused [...]
View Post best practices, direct marketing, Full Service Direct Marketing Agency