Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ [...]
View Post best practices, direct marketing, direct marketing best practices, Full Service Direct Marketing Agency, project planning; return on marketing investment; project management; marketing campaign planning, quality direct marketing, strategy
In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job [...]
View Post action items, best practices, goals, marketing, students, training, UCSD
‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips: 1) [...]
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For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true. Crystal has [...]
View Post begin a new story, branding, direct marketing, execution, planning
In a previous blog, I talked about the most important best practice for businesses in social media: the social media policy ( http://blog.andersondm.com/?p=783 ). And now I’d like to give you a few more general best practices that apply to any and all channels. Participate often. You can’t just open the dialogue and then leave the [...]
View Post social media, social media best practices
When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients. But don’t worry, Anderson Direct Marketing has a few tips that treat scope creep and help to ensure a project’s success. Document Have [...]
View Post best practices, project management
Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations [...]
View Post Direct Mail Marketing, mission statement, quality assuranceOffset Printing: One of the most common ways of producing printed material is Offset printing, which is ideal for printing large volumes of high quality prints. The method of the offset press was introduced in 1875 by Robert Barclay of England for printing on tin, and in 1903 by Ira Washington Rubel of the United States [...]
View Post Digital Printing, Direct Mail Marketing, Offset Printing
Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start. You might ask: Why is a landing page [...]
View Post best practices, interactive, Landing Page, optimize results
The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). [...]
View Post direct marketing analysis, direct marketing analytics, direct marketing metrics, marketing analysis, marketing analytics, marketing metrics, return on investment, ROI