I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration [...]
View Post data, data analysis, data driven, decision making, gut instinct, testingGoogle Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability As a full service interactive agency, one of the most basic needs that our clients have is to track the performance of their websites by utilizing a solid analytics tracking system. Because of this, ADM has facilitated the setup and analysis of data from [...]
View Post best practices, data analysis, direct marketing, Full Service Direct Marketing Agency, Google Analytics, interactive, project planning; return on marketing investment; project management; marketing campaign planning, strategy
The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). [...]
View Post direct marketing analysis, direct marketing analytics, direct marketing metrics, marketing analysis, marketing analytics, marketing metrics, return on investment, ROI