This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. [...]
View Post augmented reality, Aurasma, digital, emerging technology, future, SXSW
SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile [...]
View Post emerging technology, interactive, marketing, marketing mix, SXSW, training
Reading blogs is like Christmas shopping… your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, [...]
View Post Christmas, Feedly, Flipboard, Google Reader, Pulse, RSS, RSS reader, Zite
As a trusted organization for promoting tourism in San Diego and California, the San Diego Tourism Authority (formally called San Diego Convention & Visitors Bureau or “ConVis”) recently announced details about their three-year strategic plan. At Anderson Direct Marketing, we support many local and national businesses with their hospitality-related marketing campaigns, so I was excited [...]
View Post hospitality, hotels, HSMAI, San Diego, SDTA, strategy, tourismIn a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job [...]
View Post action items, best practices, goals, marketing, students, training, UCSD
On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees [...]
View Post 2012, ADM, dance, gangham style, holiday party, interactive, marketing, marketing professionals, sales, videoIt’s that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013. (1) [...]
View Post 2013, healthcare marketing, infographic, marketing trends, social, social media marketing, social merchandising, trendsThe ROI experts at Anderson Direct Marketing (ADM) have found three important marketing developments in the news recently that will affect our clients. APPLE PASSBOOK Story: Forget the E-Wallet — It’s Apple’s Passbook That Will Transform Retail Key Points: What is Passbook? Answer: An entirely new way to deliver coupons, loyalty points and other premiums right [...]
View Post apple passbook, B2B, content marketing, facebook, facebook promoted posts, social media marketingDo you know how your customers use your digital products? In the music industry, if you were a record label and your audience wanted to listen to the song “Call Me Maybe” from Carly Rae Jepsen, their choices include listening to your song from a CD, MP3 download or online music video. In the email [...]
View Post best practices, direct marketing, email, email advertising, email design, email marketing, email marketing agency, email template, interactive services, mobile email, mobile friendly emailEvery superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my [...]
View Post free tools, online marketing, photo editor, project management, screen capture, web development tools, web speed, wireframes