I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration [...]
View Post data, data analysis, data driven, decision making, gut instinct, testing
Congratulations to the winners of Anderson Direct Marketing’s Presidents’ Day Blog Scavenger Hunt. The winners are: Sabrina Delgado Melissa Benner Veronica Gonzalez Margaret Gurgol Cathy Welmas Christine Rodriguez McKay Colovich Hillary Schuler-Jones We hope you enjoy your $20 Visa gift cards. You should expect to receive them in the mail in approximately 1-2 weeks. If [...]
View Post blog, blog scavenger hunt, presidents day, presidents' day scavenger huntWishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!
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‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips: 1) [...]
View PostAs Thanksgiving is upon us, I reflect upon how fortunate Anderson Direct Marketing is to be in the position it is in and through hard work, inspiring leadership and amazing people we are able to shine in an uncertain economy. In addition to all of the above, I believe Anderson is successful because as an [...]
View Post doing good, give thanks, thanksgiving
This Halloween, dress for success! Join the Halloween fun by entering our 2nd Annual Halloween Costume Contest. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card. Here’s all that you need to do: 1) Email a photo of yourself in your spookiest or most fun Halloween costume [...]
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One of our finest creative directors had this to share from #DMA2012: Approximately 8,500 direct marketers are registered for DMA2012, according to the DMA. Based on the standing-room-only crowds at the sessions I’ve attended, they’re eager for ideas and expertise. Not surprisingly, much has to do with social media. A few notes from sessions and [...]
View Post building relationships, channel attribution, client relationships, multichannel marketing, social media marketing
Here’s what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference: As someone who has attended more than 25 DMA conferences and has worked as a client, supplier and now an educator, I am still as excited about direct and interactive marketing as I was 30 [...]
View Post data analysis, direct and interactive marketing, dma2012, GDP, marketing expenditures
Matthew Downey checking in from #DMA2012: Walked the exhibit hall floor this afternoon to collect the usual trinkets & toys for my 7 year old son. Couldn’t help but notice that iPads are still the most popular item for chance-to-win prizes. Kindle probably distant second. But we are the only #DMA2012 exhibitor offering a chance [...]
View Post creative, DMA2012; cool giveawaysOne of our die hard Chargers fans misses his Chargers on Monday Night Football for it! Here’s what our own Matthew Downey had to say about the timing of the DMA and the Chargers on MNF: I’m at San Diego Airport waiting to catch flight to Vegas for the DMA2012 conference. Bumped into a couple local [...]
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