Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations [...]
View Post Direct Mail Marketing, mission statement, quality assuranceOffset Printing: One of the most common ways of producing printed material is Offset printing, which is ideal for printing large volumes of high quality prints. The method of the offset press was introduced in 1875 by Robert Barclay of England for printing on tin, and in 1903 by Ira Washington Rubel of the United States [...]
View Post Digital Printing, Direct Mail Marketing, Offset PrintingEffective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices. The Physical Characteristics are as follows: Maximum height is 6 inches Minimum height [...]
View Post Direct Mail Design, Direct Mail Marketing, New Postal Regulations, Self-MailerHow much do you know about the U.S. Postal Service? Check out these interesting facts from the post office. The USPS traces its roots to 1775 during the Second Continental Congress, where Benjamin Franklin was appointed the first postmaster general. The cabinet-level Post Office Department was created in 1792 from Franklin’s operation and transformed into [...]
View Post Direct Mail Marketing, Direct Mail Marketing Plan, Post Office, United States Postal Service Facts, USPSAnderson Direct Marketing has seen a huge increase in mail volume over the past year, and to accommodate this increase we have made a few production floor upgrades by increasing our inkjet, folding and gluing capacity. We have also replaced our Xerox iGen3 digital printers with 5 brand new Xerox iGen4s. The new Xerox iGen4 has the [...]
View Post new equipment, production, Xerox igen4Here at Anderson Direct Marketing, we pride ourselves on our commitment to quality as noted in our direct marketing quality mission statement: Anderson Direct Marketing is committed to providing the highest level of quality and direct marketing services in the industry. We accomplish this by educating and communicating with our associates to drive quality and consistent timeliness [...]
View Post direct marketing, mission statement, on-time delivery, quality direct marketing