Our 2nd Annual Halloween Costume Contest is underway! Join the Halloween fun by entering today. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card. Here’s all that you need to do: 1) Email a photo of yourself in your spookiest or most fun Halloween costume to: info@andersondm.com. [...]
View Post Halloween Costume ContestOnboarding a new client can sometimes be a grueling process—for everyone involved! Converting prospects to customers is hard enough, keeping them is the greatest challenge of all, but a great onboarding experience should be a key element in your overall Customer Experience strategy. As a full service marketing agency, we have a very focused [...]
View Post best practices, direct marketing, Full Service Direct Marketing AgencyThis Halloween, dress for success! Join the Halloween fun by entering our 2nd Annual Halloween Costume Contest. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card. Here’s all that you need to do: 1) Email a photo of yourself in your spookiest or most fun Halloween costume [...]
View Post Halloween Costume Contest
Everyone loves a refresher course and besides, no one wants to get left out of the acronym fun. Let’s take a minute to explore the differences between SEO and SEM. Are they the same thing? In short, the answer is “no!” Think of SEM (Search Engine Marketing) as a broad, overarching term that includes [...]
View Post best practices, communications, creative, direct marketing, Google keywords, interactive marketing, online marketing, SEM, SEO, strategy
Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices. The Physical Characteristics are as follows: Maximum height is 6 inches Minimum height [...]
View Post Direct Mail Design, Direct Mail Marketing, New Postal Regulations, Self-MailerHow much do you know about the U.S. Postal Service? Check out these interesting facts from the post office. The USPS traces its roots to 1775 during the Second Continental Congress, where Benjamin Franklin was appointed the first postmaster general. The cabinet-level Post Office Department was created in 1792 from Franklin’s operation and transformed into [...]
View Post Direct Mail Marketing, Direct Mail Marketing Plan, Post Office, United States Postal Service Facts, USPS
A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the [...]
View Post case study, direct mail, direct marketing, direct marketing testing, healthcare marketing
One of our finest creative directors had this to share from #DMA2012: Approximately 8,500 direct marketers are registered for DMA2012, according to the DMA. Based on the standing-room-only crowds at the sessions I’ve attended, they’re eager for ideas and expertise. Not surprisingly, much has to do with social media. A few notes from sessions and [...]
View Post building relationships, channel attribution, client relationships, multichannel marketing, social media marketing
Here’s what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference: As someone who has attended more than 25 DMA conferences and has worked as a client, supplier and now an educator, I am still as excited about direct and interactive marketing as I was 30 [...]
View Post data analysis, direct and interactive marketing, dma2012, GDP, marketing expenditures
It’s finally here! How excited are you that it is National Boss Day? Lucky for me, I have a great boss (and yes, she may read this), but for those who may not be so lucky and have to sign the card going around the office with platitudes for someone that maybe isn’t as wonderful [...]
View Post Bosses's Day, National Boss Day