Did you know that Anderson Direct Marketing has a Proofreading Department? That’s right; everything from email blasts to websites to letters, self-mailers and postcards (and more!) is reviewed by a critical eye several times prior to being released. Our department is just one example of Anderson’s commitment to quality. You may not realize it, but if [...]
View Post proofreading, quality assurance, quality control
When I first saw the letters UX, I had to ask, “What is that?” I learned that UX stands for User Experience (or User eXperience). And then I had to ask, “What is that?” I’ve found so many different definitions (check out the list of definitions on the All About UX website—http://www.allaboutux.org/ux-definitions). While these definitions [...]
View Post IX, User experience, UX
Having the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the [...]
View Post interactive, interactive team, using resources effectivelyTo help ensure the success of an interactive project, it’s essential to communicate with the client and your internal team during each stage of your process and when key stakeholders’ reviews and approvals are required. ADM’s six interactive stages are the foundation of all our interactive services. Our six stage interactive process is as follows: 1. Business [...]
View Post Interactive Process, interactive services, interactive team
Here at Anderson Direct Marketing, we pride ourselves on our commitment to quality as noted in our direct marketing quality mission statement: Anderson Direct Marketing is committed to providing the highest level of quality and direct marketing services in the industry. We accomplish this by educating and communicating with our associates to drive quality and consistent timeliness [...]
View Post direct marketing, mission statement, on-time delivery, quality direct marketing
After two decades of working on business projects with technical components and over a decade of Internet-related project management experience, one of the best pieces of advice that I can share to increase your project’s Return On Marketing Investment (ROMI) is to focus on PLANNING. While taking my first project management course in 2005, I [...]
View Post best practices, prevent scope creep, project planning; return on marketing investment; project management; marketing campaign planning
As we continue to enhance and refine our digital marketing services, I love to see that social media continues to evolve for the business world. Did you see that Facebook has recently rolled out its “Offers” marketing platform to local businesses in the U.S.? It had been running recently in just a “test” phase but [...]
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Probably the most popular rule of thumb in direct marketing is 40/40/20 Rule. The rule states that the success of any DM program relies 40% on the data/list strategy, 40% on the offer and 20% on the creative/messaging approach. My experience is that this rule of thumb typically holds true and as a result, I [...]
View Post best practices, creative best practices, direct marketing, direct marketing best practices, direct marketing creative
This is Anderson Direct Marketing’s first official blog post and we are truly excited to join the blogosphere! There will be several contributors to our blog so you will have the opportunity to get a variety of perspectives about a wide range of topics that center around direct marketing, interactive, and a host of other subjects. [...]
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